SEEN&HEARD APPAREL Branding

SEEN&HEARD APPAREL is a fictional apparel company that focuses on bringing awareness of invisible physical and mental illnesses. Compared to its competitors, S&H has the image of a luxury brand that could be seen on Fifth Avenue in New York. The primary colors for the brand are black and white, which allows for the focus to easily switch between various “awareness month” color options that exist for said invisible illnesses.

The slogan for the brand is “By being seen, others can be heard.” When someone who suffers from an invisible illness sees someone else wearing a shirt from S&H that represents said illness, it allows for the other person to not feel so hidden and alone.